The Columbist Berlin's online lifestyle magazine for expats, visitors, and locals interested in learning about current and upcoming trends, stunning new places, Berlin's talents, and hand-selected products.
Tasks: - Content strategy
- Content creation
- Advertising campaign to increase followers
Results: - Established one of the leading and trend-setting accounts about Berlin city life.
- Achieved a 30% higher engagement rate compared to main competitors by delivering innovative content and experimenting with new content formats.
- Pioneered content trends that were later replicated by other accounts with a similar focus.
- Created viral reels that reached over 1 million people to gain awareness and attract new followers.
- Successfully built an active and engaged community of over 11,000 people