We can define several types of content:
1. Soobu news. New brands on board, new countries to which delivery is available, new team members etc.
2. Products. The selection of products we cover must be seasonal and connected to a particular situation: summer, vacations season, season of staying indoors, important holidays etc. While presenting a product we will be talking about it through our ideology, highlighting points that are important to Soobu rather than simply announcing materials and prices.
3. Newsbreaks. Commenting on important events that fit the vision. Celebrating a pride month, or Christmas, or commenting on an important change in carbon footprint legislation (if this fits the ideology) – in other words, creating posts based on important and relevant news.
4. User generated content. This is the best proof of quality, as people trust other people.
5. Quotes and mood posts to reflect the vision and ideology