Предложение по продвижению личного блога эксперта Кристина Кирина
Proposal for The Columbist
Each business is a unique story. A story about people, passion and change. We base our work on a deep understanding of our client's stories, goals and business model. After a deep dive into a new project, we create a strategy that unites engaging storytelling, a content based marketing funnel and precision targeted advertising.
Description
Компания «Материк» - гипермаркет строительных материалов на рынке ЛО и Санкт-Петербурга. Онлайн магазин и несколько офлайн магазинов. Компания специализируется на материалах и оборудовании именно для строительства, ремонт отделка и декор представлены в меньшей степени
Группы покупателей:
Прорабы-частники
Любители-энтузиасты, которые изучают стройку самостоятельно по форумам и видео в интернете
Goal
Positioning on social media as a construction expert for individuals. Informing that the "Continent" will advise you well and help you make the best choice.
Creation of a live community in which potential buyers are consulted on construction issues.
Increased sales from social networks.
The target audience Great for high-loaded projects. This feature allows you to have full control over your project. It also enables you to make changes to the very source of the page in case you want to do something special.
Communication strategy
Concept 1
Choosing models from followers for regular photoshoots for the Instagram account feed
Integrating a personal blog of a charismatic citizen (a made-up character) into the shopping mall's Instagram account. Through interactive personal storytelling we were highlighting the events and offers of the shopping mall.
Concept 2
Choosing models from followers for regular photoshoots for the Instagram account feed
Integrating a personal blog of a charismatic citizen (a made-up character) into the shopping mall's Instagram account. Through interactive personal storytelling we were highlighting the events and offers of the shopping mall.
Stages
Social media growth strategy
Copywriting, photo and video content production
Design and motion design for social media
Influencer marketing
Sales advertising and follower growth
Stages
Social media growth strategy
Copywriting, photo and video content production
Design and motion design for social media
Influencer marketing
Sales advertising and follower growth
Fisual feed
Visual 1
Social media growth strategy
Copywriting, photo and video content production
Design and motion design for social media
Influencer marketing
Sales advertising and follower growth
Visual2
Social media growth strategy
Copywriting, photo and video content production
Design and motion design for social media
Influencer marketing
Sales advertising and follower growth
Visual3
Social media growth strategy
Copywriting, photo and video content production
Design and motion design for social media
Influencer marketing
Sales advertising and follower growth
Servises
Price Social media growth strategy Copywriting, photo and video content production Design and motion design for social media Influencer marketing Sales advertising and follower growth