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Social media marketing
An offer for
Mandarina Travel
Intro
Mandarina Travel is a new marketplace for different tours and touristic activities all over the world. The first countries to be presented on the website are China, Portugal and Spain.
The website will go live soon and it is about time to start promoting on social media as well.
The main focus is on Instagram, the main goal is to generate sales from it.
The website will go live soon and it is about time to start promoting on social media as well.
The main focus is on Instagram, the main goal is to generate sales from it.
Goals
- To create the content strategy for social media.
- Creating a vibrant community of active travelers all over the world.
- Generating sales from social media
Target audiences:
Tourists who are interested in guided tours in the countries that Mandarina tour is working with
Tourists who are interested in guided tours in the countries that Mandarina tour is working with
General strategy
Buying a touristic tour during a trip is a momentary purchase. Probably a customer won't subscribe to the account to follow different offers for this particular tour in this particular country.
Keeping this in mind we can define two main areas of work:
1. First, creating an inspiring account devoted to the best touristic experiences and the most beautiful places on Earth. People who love traveling will subscribe to the account to get inspired and get new ideas for the next vacation. A big focus in running this account will be made on great visuals and inspiring emotional texts. Of course, we will add information about the cost of the tour and will invite followers to visit the website.
2. Second part - advertising campaign to sell tours to the travelers here and now. We will be targeting tourists in a particular place and offer the best tours in their location. With high probability this way we can generate sales straight away.
Keeping this in mind we can define two main areas of work:
1. First, creating an inspiring account devoted to the best touristic experiences and the most beautiful places on Earth. People who love traveling will subscribe to the account to get inspired and get new ideas for the next vacation. A big focus in running this account will be made on great visuals and inspiring emotional texts. Of course, we will add information about the cost of the tour and will invite followers to visit the website.
2. Second part - advertising campaign to sell tours to the travelers here and now. We will be targeting tourists in a particular place and offer the best tours in their location. With high probability this way we can generate sales straight away.
Visual Feed
Probably we will use pictures provided by tour operators, will find them on Instagram or on the Internet. But we will retouch them and create a beautiful feed with matching shades and a harmonious look.
Solo Food
retouch, composing of the feed
The Columbist
Creating templates, using pictures from an open sources
Palmagente
Photoshooting, retouch, composing of the feed
Content package "Supporting sales"
With this package, we will create minimum content which is still enough to support the advertising campaign and convert people, who saw our advertising into followers.
List of services:
Price for content creation: 550 euro per month
List of services:
- Content strategy
- Monthly content plan
- 3 posts per week
- Retouch of the pictures, creating of harmonious visual feed
- Answering comments and DMs
- Posting special offers and users generated content in stories
Price for content creation: 550 euro per month
Content package "Fast growth"
With this package, we will post more content, engage and inspire people more and also generate faster organic growth - more posts, more relevant hashtags, faster growth.
List of services:
List of services:
- Content strategy
- Monthly content plan
- 5 posts per week
- Retouch of the pictures, creating of harmonious visual feed
- Answering comments and DMs
- Posting special offers and users generated content in stories
Content package "community"
We will not just post engaging content, but also interact with the followers and build a community.
List of services:
List of services:
- Content strategy
- Monthly content plan
- 5 posts per week
- Interacting games and quizzes in stories (3 per week)
- Retouch of the pictures, creating of harmonious visual feed
- Answering comments and DM
- Posting special offers and users generated content in stories
Advertising
Advertising will target particular tourists in particular cities. For instance, we have a task to sell tourists that are in Lisbon now tours from local operators. We will develop several campaigns. For families, we will show family tours, for couples - those that active sporty couples might be interested in. So even within one campaign for Lisbon we will target different groups and show them different messages.
Advertising campaign for one city: 500 euro per month
So if we run advertising for 2 cities the cost of services will be 1000 euro.
(if you see the advertising campaign in a different way, not by the cities, we can make another estimation)
- List of services:
- Creating of ads strategy
- A/B tests
- Creating visuals and messages
- Tracking and improving the results
Advertising campaign for one city: 500 euro per month
So if we run advertising for 2 cities the cost of services will be 1000 euro.
(if you see the advertising campaign in a different way, not by the cities, we can make another estimation)
