Make your socials your super power
LinkedIn Strategy
Bestteller is a Berlin communication agency with a focus on social media marketing. We create communication strategies that win clients for our clients.
About us
Why it's great to work with us?
If your positioning is unclear or your website isn't converting, we'll tell you directly and may suggest pausing our collaboration. Our goal is to achieve great results, not just taking money for meaningless work.
We are honest
We don't flirt with you on an hour-long call just to send you a €9000 proposal for posting twice a week on Instagram. Find our prices right here.
We are transparent
Overall, we're just friendly and easygoing people, making our collaboration enjoyable.
We are fun
We believe in constantly innovating on social media. Each month, we introduce new ideas to our clients: new formats, collaborations, topics, and narratives. This keeps our clients ahead of the competition.
We are innovative
About the Service
Bestteller's LinkedIn Strategy is designed to kickstart a new era for your company’s LinkedIn page – the lead generation era. This service is perfect for companies with existing marketing teams that want to enhance their LinkedIn efforts. The experienced Bestteller team will develop a comprehensive, customized LinkedIn strategy aimed at attracting more leads and clients. Additionally, we provide consultation and guidance to your marketing team on effectively implementing this strategy, including examples, useful tools, and expert advice.
By implementing our strategy, you will be able to significantly enhance your LinkedIn performance and increase the number of leads generated, all with your current resources.
Bestteller's LinkedIn Strategy is designed to kickstart a new era for your company’s LinkedIn page – the lead generation era. This service is perfect for companies with existing marketing teams that want to enhance their LinkedIn efforts. The experienced Bestteller team will develop a comprehensive, customized LinkedIn strategy aimed at attracting more leads and clients. Additionally, we provide consultation and guidance to your marketing team on effectively implementing this strategy, including examples, useful tools, and expert advice.
By implementing our strategy, you will be able to significantly enhance your LinkedIn performance and increase the number of leads generated, all with your current resources.
Success Story
LinkedIn Strategy for Airsiders
Description:
Airsiders is a tech startup in the aviation industry. The sales cycle in this industry is traditionally long. Airsiders primarily utilizes PR, industry events, and LinkedIn for marketing. However, the company's LinkedIn page, which was managed formally, failed to generate any leads.
Airsiders is a tech startup in the aviation industry. The sales cycle in this industry is traditionally long. Airsiders primarily utilizes PR, industry events, and LinkedIn for marketing. However, the company's LinkedIn page, which was managed formally, failed to generate any leads.
Strategy:
Following the initial briefing, we developed the "FOMO" strategy.
Airsiders' potential partners—airports and airlines—are under considerable pressure to adopt green initiatives and constantly seek innovative tech solutions. However, due to stringent safety regulations, implementing changes can be a slow process.
To capitalize on this, we invited all past and potential leads, as well as new prospects identified through LinkedIn searches, to follow our page.
Our content strategy focused on widely publicizing the company’s project developments, such as new technological features, onboarding of new clients, winning awards, participation in industry events and project meetings with current clients.
This approach created a sense of FOMO (Fear of Missing Out) among other companies. By sharing this type of content, we effectively nurtured and warmed up leads.
Following the initial briefing, we developed the "FOMO" strategy.
Airsiders' potential partners—airports and airlines—are under considerable pressure to adopt green initiatives and constantly seek innovative tech solutions. However, due to stringent safety regulations, implementing changes can be a slow process.
To capitalize on this, we invited all past and potential leads, as well as new prospects identified through LinkedIn searches, to follow our page.
Our content strategy focused on widely publicizing the company’s project developments, such as new technological features, onboarding of new clients, winning awards, participation in industry events and project meetings with current clients.
This approach created a sense of FOMO (Fear of Missing Out) among other companies. By sharing this type of content, we effectively nurtured and warmed up leads.
We implemented a fresh, cutting-edge design
to emphasize the company's focus on innovation and technology.
We incorporated candid videos featuring the founders to enhance engagement and implement storytelling.
Results:
In 5 months, the number of requests that the business development team received via LinkedIn increased 2.5 times, and 2 major collaborations were signed, including with Toronto Airport. ROI 17,4.
In 5 months, the number of requests that the business development team received via LinkedIn increased 2.5 times, and 2 major collaborations were signed, including with Toronto Airport. ROI 17,4.
What does a LinkedIn Strategy include?
- Objectives
- Target audience profile
- Competitor analysis
- Company positioning on LinkedIn
- Key messages
- Types of content
- Content formats
- Monthly content plan template
- Tone of voice and copy samples
- Promotion tactics
- Graphics guidelines
- Graphics templates for posts
How It Works
1
Briefing
A meeting with the Founders and Marketing Team to gain insights into the business and review current marketing strategies.
2
Presentation
A detailed presentation of a comprehensive strategy, including content strategy (messaging, content types, and a monthly content plan) and promotional tactics
3
Onboarding
3 sessions with the marketing team to support strategy implementation, present the tools, and transfer essential techniques and methods.
4
Feedback
Two monthly feedback sessions to optimize the implementation of the new strategy and improve the outcomes of each process.
The LinkedIn Strategy will be developed by the Founder of Bestteller Agency
- Anna ButochnikovaFounderAnna Butochnikova has over 10 years of experience in Communications and Marketing. After serving as Head of PR at a consultancy company, she decided to further her development by enrolling at NOVA University Lisbon to study digital marketing. Following her studies, she founded Bestteller, a social media management company.
Since then, Anna has developed and implemented over 50 successful social media strategies for various types of businesses. She has extensive experience in the B2B sector, specializing in creating effective lead-generating strategies for SaaS, tech, and service B2B companies.
Services and Costs
Strategy
- Briefing session
- Development of the strategy
- Presentation meeting
- Alteration session, if needed
Onboarding:
- Three 1.5-hour onboarding sessions with the team
- Two monthly feedback sessions on strategy implementation
Design:
- Development of graphic templates for posts
- Creation of a cover image and a profile image
Price: €2000 + VAT
+4915758902603
anna@bestteller.agency
anna@bestteller.agency
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TOGETHER WE BUILD:
Data driven creativity
Hand crafted content
Data driven creativity
Hand crafted content
Data driven creativity
Hand crafted content
