Noble Fine Jewellery
& Bestteller Agency
Bestteller agency
Bestteller is a Berlin-based social media agency dedicated to quality and precision. Our tightly-knit, highly professional team collaborates closely with businesses, approaching each project uniquely to develop tailored strategies. We seamlessly integrate content production into the fabric of our clients' operations. As a results-driven and proactive marketing partner, we strive for impactful outcomes.
Founded 2017
Employees 5
Location Berlin
Clients 24
Key Facts
Founded
2017
Employees
5
Location
Berlin
Clients
24
Case studies and reviews
The Columbist
Berlin's online lifestyle magazine for expats, visitors, and locals interested in learning about current and upcoming trends, stunning new places, Berlin's talents, and hand-selected products.
Tasks:
Tasks:
- Content strategy
- Content creation
- Advertising campaign to increase followers
- Established one of the leading and trend-setting accounts about Berlin city life.
- Achieved a 30% higher engagement rate compared to main competitors by delivering innovative content and experimenting with new content formats.
- Pioneered content trends that were later replicated by other accounts with a similar focus.
- Created viral reels that reached over 1 million people to gain awareness and attract new followers.
- Successfully built an active and engaged community of over 15,000 people
Palmagente
A luxury swimwear brand from Switzerland.
Tasks:
Results:
More case studies:
https://bestteller.agency/#projects
Tasks:
- Developed a cohesive visual strategy for Instagram
- Executed social PPC campaigns to drive online sales
Results:
- Achieved a 25% increase in online sales by crafting new messages and ad copies informed by website analytics, and by implementing effective retargeting and remarketing campaigns.
- Enhanced engagement rate by 27% through the creation of meticulously curated visual content.
More case studies:
https://bestteller.agency/#projects
Recommendations
Current situation
Noble Fine Jewellery's presence on Instagram stands out from the competition thanks to genuine and authentic content and the prominent personal presence of the founder , Ilana Brandwain. By adding personal content and providing transparency into the jewellery production process, the founder builds trust, which is crucial in this industry.
However, considering the remarkable time investments the founder makes into the account, the number of sales generated by Instagram seems insufficient.
However, considering the remarkable time investments the founder makes into the account, the number of sales generated by Instagram seems insufficient.
Objectives:
Free the founder’s time from content creation and posting while maintaining the personal and authentic touch
2
Increase sales from Instagram
1
Solution
To increase the number of sales, we will enhance the current advantages of authenticity, personalization, and high-quality expert content by implementing the following solutions:
1. Developing and implementing an Instagram strategy:
Defining clear positioning and messaging relevant to brand's customers will make content more targeted and effective in engaging the audience and generating sales.
2. Implementing a content-based sales funnel:
We will add new types of content and enhance the sales funnel at each level to increase the number of sales.
3. Maximizing engagement:
We will implement current Instagram content trends to enhance visibility and foster organic growth.
1. Developing and implementing an Instagram strategy:
Defining clear positioning and messaging relevant to brand's customers will make content more targeted and effective in engaging the audience and generating sales.
2. Implementing a content-based sales funnel:
We will add new types of content and enhance the sales funnel at each level to increase the number of sales.
3. Maximizing engagement:
We will implement current Instagram content trends to enhance visibility and foster organic growth.
Instagram Sales Funnel
Step1 Instagram Strategy
To achieve our desired results, we need a roadmap.
The strategy is developed based on an interview with the Founder and an analysis of the competitors. The strategy will cover the following:
The strategy is developed based on an interview with the Founder and an analysis of the competitors. The strategy will cover the following:
- Ideal customer profiles (2-3)
- Customer journey
- Competition analysis
- Brand positioning
- Key messages
- Content strategy (types and formats of content for all stages of the funnel)
- Visual guidelines
Visual Guidlines
We will preserve the authentic look and feel of the account while maintaining consistent styles and fonts to ensure visual unity and a polished appearance throughout our Instagram feed.
Step 2 Preparing the Account
At this stage, we will optimize the account based on the developed strategy. This involves:
- Updating the bio to reflect our positioning.
- Emphasizing key content for the sales funnel in both highlights and pinned posts.
Step 3 Regular Account Management
At this stage, we begin our monthly work of creating content and running ad campaigns to boost engagement and drive sales.
Services:
Services:
- Monthly content plan
- Biweekly calls with the founder to organize content production
- 15 posts per month (3-4 posts per week), including pictures, galleries, reels, and videos
- 15 series of stories (up to 90 individual stories)
- Photo and video editing
- Copywriting
- Scheduled posting
- Paid ads campaigns
- Influencer marketing
An example of storytelling in a series of stories
Maximizing engaging
The advantage of Noble Fine Jewellery's Instagram presence lies in its unique and genuine photo and video content. Images of beautiful jewellery pieces naturally stand out and capture attention. The Founder creates highly informative expert content infused with personal storytelling, fostering a strong personal connection with the audience. Additionally, there is a focus on user-generated content, which adds authenticity and a personal touch.
We see our role as strategically framing existing content to boost engagement and drive sales.
We see our role as strategically framing existing content to boost engagement and drive sales.
Examples of boosting engagement using Instagram trends in the jewellery industry.
Messaging: Curating consistent messaging aligned with our strategy to differentiate the brand and highlight its advantages.
Format: Producing content that follows current Instagram trends and algorithm updates to maximize engagement and reach.
How does it work?
1
Interview with the Founder
2
Strategy development
3
Preparing the account
4
Regular account management
Team
1
Strategy
Project Manager:
- Instagram Marketing Strategy
- Monthly Performance Analytics and Reporting
- Paid Advertising Campaigns
- Influencer Collaboration Management
- Viral Content Creation Ideas
2
Management
Account Manager:
- Monthly Content-Plan
- Content Production Coordination
- Copywriting and Editing
- Scheduled Posting
3
Design
Visual Editor:
- Visual Content Strategy
- Visual Guidelines Development
- Feed Aesthetic Consistency
- Graphic Design
- Video Editing
- Photo Editing
Services and pricing
Strategy:
- Develop Instagram Strategy
- Monthly Performance Analytics and Reporting
Content creation:
- 15 posts per month (reels, galleries, single pictures, etc.)
- 15 story series per month (up to 90 individual stories)
- Copywriting
- Posting
- Video editing
- Photo editing
- Graphic design
Performance:
- Monthly Paid Campaigns to Grow Followers
- 1 Influencer Collaboration per Month to Boost Sales and Attract New Followers
Cost: €1900 (excluding VAT)
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